Ecommerce - Specialist

Job Description

Overview We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 1800+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Responsibilities Successfully managing day-to-day performance of campaigns across different ecommerce platforms including but not limited to, Amazon search and DSP, Criteo, Citrus, eBay etc. Be responsible for identifying and opening new accounts / platforms to add to incremental business, while managing the current partners. Maintaining daily pacing reports, weekly and monthly performance reports & post campaign analysis reports. Work on Ad copies, keywords research and bid optimization. Accurate reporting of PPC account performance against KPIs set on a weekly/bi-weekly/monthly basis as per the requirement. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives. Able to make compelling arguments based on data and results for more client data access. Work with the e-commerce team leads & support on all campaign related operations and reporting requirements. Achieve 100% certification on all e-commerce related platform trainings & certifications Eg: AMS (Amazon), Criteo etc. Work with the e-commerce team lead on all media commerce strategy & planning discussions. Qualifications Minimum 6 years of experience in managing ecommerce campaigns for large clients. Expert knowledge of Amazon Ads, Amazon DSP and Criteo with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic ecommerce landscape: video, display, search, cataloguing, content etc Able to proficiently describe all possible KPIs and how they fit into the customer journey. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis. Strong understanding of the digital ad & media platforms like Amazon Search, Google, FB, etc. -hands on experience of platform, understanding on key metrics & their business implication