Ecommerce Marketing Specialist

We’re looking for a hands-on eCommerce Marketing Specialist to manage and optimise the performance of our online store. This role blends strategy, creativity, and data-driven decision-making. You’ll be responsible for boosting traffic, increasing conversions, and improving overall user experience across our eCommerce platforms.

Key Responsibilities

• Website Performance & Optimization
• Oversee daily operations of the eCommerce website to ensure fast loading speed, smooth navigation, and mobile responsiveness.
• Conduct regular audits to improve site structure, product pages, and checkout flow.
• Implement A/B testing to enhance conversion rates and user experience.
• Digital Marketing & Traffic Growth
• Plan and execute paid campaigns on Google Ads, Meta, and other relevant platforms to drive qualified traffic.
• Develop and manage SEO strategies to improve product visibility and search rankings.
• Create email marketing campaigns for product launches, promotions, and customer retention.
• Product & Content Management
• Coordinate with design and content teams to create compelling product descriptions, visuals, and landing pages.
• Manage product listings, pricing updates, and promotional banners.
• Analytics & Reporting
• Track key KPIs such as traffic, conversion rate, ROAS, and average order value.
• Prepare regular reports and provide actionable insights to improve marketing ROI.
• Monitor competitor activity and market trends to inform strategy
• Customer Experience & Retention
• Collaborate with customer service to address feedback and enhance post-purchase experience.
• Implement loyalty programs, remarketing campaigns, and personalized offers.

Requirements

• Experience: 1–3 years in eCommerce marketing or digital marketing with a focus on online sales.
• Technical Skills: Familiarity with Shopify, WooCommerce, Magento, or similar platforms.
• Strong knowledge of SEO, SEM, Google Analytics, and major ad platforms.
• Understanding of conversion optimization, A/B testing, and web analytics.
• Excellent communication and project management skills.

What We Offer

• Opportunity to manage end-to-end eCommerce growth in a collaborative environment.
• Competitive salary and performance-based incentives.
• Continuous learning and professional development with exposure to the latest tools and trends.

Share your resume:treesa@bbp-india.com