Job
Description
Job Title: E-commerce & Marketing Manager Department: Ecommerce & Marketing Location: Puzhal, Chennai Key Responsibilities: E-commerce Management: Manage and update product listings on platforms such as IndiaMART, Amazon, Flipkart, and the company website. Monitor inventory levels and coordinate with the operations team to ensure product availability. Ensure product descriptions, pricing, and images are accurate and optimized for SEO. Handle order processing, tracking, and customer service coordination for online orders. Analyze sales performance across platforms and prepare reports to improve conversion rates. Marketing & Promotion: Develop and execute digital marketing strategies to promote products and brand awareness. Plan and manage paid advertising campaigns on Amazon, Google Ads, and Meta (Facebook/Instagram). Optimize marketing budget for maximum ROI through targeted promotions and ad campaigns. Social Media Management: Manage official social media pages (Facebook, Instagram, LinkedIn, etc.) with regular posts and engagement. Create and schedule content to increase brand visibility and audience engagement. Track performance using social media analytics tools and implement improvements. Content Writing & Branding: Write clear, engaging content for product listings, blogs, promotional emails, and social media. Maintain brand voice and consistency across all online channels. Collaborate with graphic designers for ad creatives, banners, and promotional visuals. Email & WhatsApp Marketing: Develop and send regular newsletters and promotional messages to customer databases. Run campaigns to announce new products, offers, and company updates. Market & Competitor Research: Conduct regular analysis of market trends, competitor products, and pricing strategies. Provide insights and recommendations to improve product positioning and marketing plans. Customer Engagement: Handle online inquiries, reviews, and feedback across platforms. Build customer loyalty through follow-ups and support services. Key Skills Required: Strong understanding of e-commerce platforms (Amazon, IndiaMART, Shopify, etc.) Knowledge of SEO, SEM, and social media marketing. Content writing and basic graphic coordination skills. Data-driven mindset with proficiency in Excel and analytics tools. Excellent communication and organizational skills.
