Job
Description
Job Summary: We are looking for a dynamic and result-oriented Area Sales Manager (ASM) & Sales Coordinator to manage and expand our sales in the HORECA segment. The ASM will be responsible for driving sales targets, developing strong customer relationships, and leading a team to achieve business growth across the assigned territory. ______________ Key Responsibilities: • Develop and execute territory sales plans for HORECA clients. • Identify, target, and onboard new HORECA dealers. • Maintain strong relationships with key accounts and ensure high levels of customer satisfaction. • Monitor sales performance and achieve monthly, quarterly, and annual sales targets. • Conduct regular market visits to monitor competitor activity, pricing, and new product introductions. • Coordinate with internal teams (marketing, logistics, finance) to ensure smooth service delivery. • Manage a team of Sales Executives / Territory Sales Officers; train and guide them toward performance goals. • Ensure timely collections and credit control in line with company policy. • Provide market intelligence and feedback to management for business strategy refinement. Key Requirements: • Bachelor’s degree in Business Administration, Marketing, or a related field • 5+ years of sales experience in the HORECA segment (FMCG/F&B/Hospitality preferred). • Strong understanding of the HORECA channel dynamics. • Excellent negotiation, communication, and interpersonal skills. • Ability to lead, motivate and manage a team. • Willingness to travel extensively within the assigned area. Key Performance Indicators (KPIs): • Achievement of sales targets (value and volume) • Growth in customer base • Client retention and satisfaction rate • Team performance and productivity • Collection efficiency and credit management • Market share improvement in the assigned area 2. Senior Sales Coordinator – Job Description Key Responsibilities: Coordinate between sales teams, logistics, and customer service to ensure smooth order processing and delivery. Monitor daily sales operations including order entries, invoicing, and dispatch follow-ups. Track and report sales performance metrics (region-wise, product-wise, team-wise). Maintain and update customer databases and pricing files. Support the sales team with quotations and follow-ups. Handle customer queries and ensure timely resolution through coordination with the concerned departments. Day-to-Day Tasks: Review daily orders and ensure documentation is in place. Follow up with dispatch/logistics teams for timely deliveries. Maintain tracker for sales targets vs. actuals. Update sales teams on pending orders, payment status, and product availability. Support planning for sales campaigns, product launches, and offers.
