E-Commerce & Performance Marketing Head

About the Role

data-driven, results-oriented leader

You’ll set strategy, manage campaigns, optimize funnels, and turn analytics into measurable outcomes.

In peak seasons, launches, and drops, you’ll lead from the front — ensuring precision, agility, and consistency.

Key Responsibilities

Strategy & Growth

• Own revenue, ROAS, CAC, and margin targets.
• Turn business goals into actionable growth plans.
• Balance brand building with short-term performance.

Performance Marketing

• Run and scale campaigns across Meta, Google, and other platforms.
• Manage budgets across acquisition, remarketing, and retention.
• Partner with agencies and internal teams to deliver high ROI.

Analytics & Insights

• Track and interpret key metrics (LTV, CTR, ROAS, ASP, conversion).
• Build dashboards in GA4, Data Studio, and Shopify.
• Identify gaps and drive efficiency improvements.

Cross-Functional Execution

• Coordinate with creative, merchandising, and ops to align campaigns.
• Sync inventory, messaging, and spend for seamless execution.

Conversion Optimization

• Improve UX, product placement, and checkout flows.
• Lead A/B and CRO testing to increase conversions.

Reporting & Forecasting

• Present clear KPI reports and forecasts.
• Provide data-backed insights for faster decision-making.

Operational Excellence

• Stay hands-on during launches and festive peaks.
• Monitor performance daily and act quickly on insights.