E-Commerce & Performance Marketing Head

As a data-driven and results-oriented leader, you will be responsible for owning the D2C growth strategy. Your key responsibilities will include: - **Strategy & Growth** - Own revenue, ROAS, CAC, and margin targets. - Turn business goals into actionable growth plans. - Balance brand building with short-term performance. - **Performance Marketing** - Run and scale campaigns across Meta, Google, and other platforms. - Manage budgets across acquisition, remarketing, and retention. - Partner with agencies and internal teams to deliver high ROI. - **Analytics & Insights** - Track and interpret key metrics (LTV, CTR, ROAS, ASP, conversion). - Build dashboards in GA4, Data Studio, and Shopify. - Identify gaps and drive efficiency improvements. - **Cross-Functional Execution** - Coordinate with creative, merchandising, and ops to align campaigns. - Sync inventory, messaging, and spend for seamless execution. - **Conversion Optimization** - Improve UX, product placement, and checkout flows. - Lead A/B and CRO testing to increase conversions. - **Reporting & Forecasting** - Present clear KPI reports and forecasts. - Provide data-backed insights for faster decision-making. - **Operational Excellence** - Stay hands-on during launches and festive peaks. - Monitor performance daily and act quickly on insights. This role requires you to be proactive, detail-oriented, and able to effectively collaborate with various teams to drive growth and achieve measurable outcomes. As a data-driven and results-oriented leader, you will be responsible for owning the D2C growth strategy. Your key responsibilities will include: - **Strategy & Growth** - Own revenue, ROAS, CAC, and margin targets. - Turn business goals into actionable growth plans. - Balance brand building with short-term performance. - **Performance Marketing** - Run and scale campaigns across Meta, Google, and other platforms. - Manage budgets across acquisition, remarketing, and retention. - Partner with agencies and internal teams to deliver high ROI. - **Analytics & Insights** - Track and interpret key metrics (LTV, CTR, ROAS, ASP, conversion). - Build dashboards in GA4, Data Studio, and Shopify. - Identify gaps and drive efficiency improvements. - **Cross-Functional Execution** - Coordinate with creative, merchandising, and ops to align campaigns. - Sync inventory, messaging, and spend for seamless execution. - **Conversion Optimization** - Improve UX, product placement, and checkout flows. - Lead A/B and CRO testing to increase conversions. - **Reporting & Forecasting** - Present clear KPI reports and forecasts. - Provide data-backed insights for faster decision-making. - **Operational Excellence** - Stay hands-on during launches and festive peaks. - Monitor performance daily and act quickly on insights. This role requires you to be proactive, detail-oriented, and able to effectively collaborate with various teams to drive growth and achieve measurable outcomes.