E-Commerce & Channel Sales Executive

Role Objective

To manage and grow both online and offline sales channels for the Sports Division, including e-commerce marketplaces, B2B clients, and dealer/distributor networks. The role focuses on operational excellence in e-commerce, efficient channel management, and driving overall sales through strong coordination, accurate execution, and effective customer relationship management.

Key Responsibilities

1. E-Commerce Channel Management

• Manage daily operations of marketplaces such as Amazon, Flipkart, Myntra, Ajio, etc.
  
• Ensure accurate product listings, pricing, promotions, and stock updates.
  
• Monitor order flow, cancellations, and returns for a smooth customer experience.
  
• Drive platform visibility through coordination with marketplace account managers.
  
• Execute platform-specific promotions, deals, and growth programs.
  

2. Offline, B2B & Channel Sales

• Manage sales with dealers, distributors, retailers, and institutional/B2B clients.
  
• Develop new offline accounts and expand channel reach across regions.
  
• Achieve sales targets through effective customer acquisition and relationship building.
  
• Conduct product demos, presentations, and negotiate terms with key partners.
  
• Ensure timely order booking, dispatch coordination, and payment follow-up.
  
• Gather market intelligence on pricing, competition, customer demand, and channel performance.
  

3. Order & Inventory Management

• Coordinate with warehouse and logistics teams for timely dispatch and delivery.
  
• Track and maintain inventory for both online and offline channels.
  
• Maintain product catalogue hygiene images, descriptions, compliance, SKU accuracy.
  

4. Sales Operations & Reporting

• Monitor online and offline sales performance on a daily/weekly/monthly basis.
  
• Analyze trends, fast-moving SKUs, channel-wise performance gaps.
  
• Prepare comprehensive sales MIS, forecasts, and dashboards for management.
  
• Manage reconciliation of payments, claims, returns, and debit notes with finance.
  

5. Cross-Functional Coordination

• Work closely with production, dispatch, brand, and finance teams for seamless execution.
  
• Ensure pricing consistency across e-commerce and offline channels to avoid conflicts.
  
• Support new product launches, sampling, and commercial documentation.
  
• Ensure compliance with company policies and statutory requirements.
  

Key Skills & Competencies

• Hands-on experience in

  e-commerce operations

  and

  marketplace management

  .
• Proven background in

  offline sales, B2B sales, and channel/distributor management

  .
• Strong understanding of order lifecycle, inventory flow, and basic supply chain processes.
  
• Proficiency in Amazon Seller Central, Flipkart Seller Hub, and similar dashboards.
  
• Strong negotiation, communication, and relationship-building skills.
  
• Analytical, detail-oriented, and capable of handling multiple stakeholders.