Key Responsibilities:SEO & Website Optimization: Perform keyword research, on-page & off-page SEO. Optimize website structure, meta tags, image alt texts, and content. Monitor website traffic, rankings, and performance using tools like Google Analytics, Search Console, and SEMrush. Content Writing: Create compelling blogs, product descriptions, landing pages, and email content. Write SEO-friendly content tailored for different digital platforms (website, social media, ads). Maintain consistency in brand voice and tone. Shopify (Basic): Add/update product listings with accurate descriptions and images. Manage collections, discount codes, and basic store settings. Coordinate with design and dev team for website updates. Digital Campaigns: Assist in planning and executing campaigns across Google Ads, Facebook, Instagram, and other platforms. Track and report performance metrics of digital ads and content. Requirements:Proven work experience in digital marketing, SEO, and content writing. Working knowledge of Shopify (basic product & content management). Strong written and verbal communication skills. Familiarity with digital tools like Google Analytics, Meta Business Suite, Canva, etc. Creative mindset with attention to detail.
Responsibilities: Lead and drive the growth and performance of the company’s e-commerce operations. Plan, manage, and execute promotional and marketing campaigns to increase engagement and sales. Analyze customer behavior and shopping trends to support merchandising and product assortment planning. Ensure a seamless customer experience by addressing queries, resolving issues, and managing feedback promptly. Coordinate with demand planning and warehouse teams to ensure efficient order processing and fulfillment. Track, analyze, and report key performance indicators such as sales trends, sell-through rates, and campaign ROI. Develop and execute strategies to improve the brand's online visibility and overall customer experience. Collaborate with the digital marketing team to drive website traffic and improve conversion rates. Stay informed about the latest e-commerce trends, technologies, and best practices. Prioritize tasks effectively while maintaining high attention to detail across multiple projects. Build and maintain strong professional relationships with cross-functional teams and external partners. Key Requirements: Proven experience in an e-commerce management role, preferably in a product-based or D2C (Direct-to-Consumer) business. In-depth understanding of e-commerce platforms and sales strategies. Familiarity with Unicommerce is preferred. Knowledge of digital marketing tools and strategies is an added advantage. Strong analytical abilities and the capacity to make data-driven decisions. Excellent communication, leadership, and problem-solving skills. Ability to thrive in a fast-paced and constantly evolving environment.