E-Commerce Advertising Specialist

The E-Commerce Advertising Specialist will be responsible for managing and optimizing

advertising campaigns on Amazon, Flipkart, and other marketplaces, ensuring efficient ad

spend and maximizing Return on Ad Spend (ROAS). This role requires close coordination

with third-party agencies, continuous tracking of campaign performance, and proactive

account health management to maintain premium status on platforms. The ideal candidate

should have deep expertise in Amazon and Flipkart PPC (Pay-Per-Click) advertising,

keyword optimization, and ad budget management.

Key Responsibilities:

1. Advertising & Campaign Management

 Plan, execute, and optimize sponsored ads (Sponsored Products, Sponsored

Brands, Sponsored Display) on Amazon and Flipkart.

 Develop strategies to increase traffic acquisition, improve conversions, and lower

TACOS (Total Advertising Cost of Sale).

 Continuously monitor and adjust ad bids, budgets, targeting strategies, and

keywords to enhance ad performance.

 Work with third-party ad agencies to track their performance, ensuring alignment with

business objectives.

 Improve organic rankings by balancing paid and organic strategies.

 Implement A/B testing for ad creatives, landing pages, and campaign settings.

 Use retargeting, cart abandonment strategies, and loyalty discounts to increase

conversion rates.

 Analyze competitors' ad strategies and identify opportunities for improvement.

 Maintain a comprehensive ad performance tracker, capturing spend, sales, and

ROI metrics.

2. Account Health & Marketplace Performance Management

 Ensure compliance with Amazon and Flipkart policies to maintain high account

health.

 Track and manage account performance metrics, including Order Defect Rate (ODR),

Late Shipment Rate (LSR), and Return Rate.

 Handle suspended ASINs by drafting and implementing effective Plans of Action

(POA).

 Monitor the impact of advertising on overall sales and adjust strategies accordingly.

 Optimize and manage product listings to ensure accurate, SEO-rich descriptions and

high-quality images.

3. Reporting & Data Analysis

 Generate weekly, monthly, and quarterly reports on ad spend, ROAS, TACOS,

conversion rates, and product rankings.

 Conduct competitor analysis and track category trends to optimize ad placements

and bidding strategies.

 Provide actionable insights from data to improve campaign performance.

4. Budget & Strategy Planning

 Allocate and monitor monthly and annual ad budgets, ensuring cost-efficient

campaigns.

 Plan seasonal promotions and high-sales event strategies (e.g., Amazon Great

Indian Festival, Flipkart Big Billion Days).

 Work with internal teams (content, SEO, operations) to align ad strategies with

business goals.

Requirements & Qualifications:

 Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.

 2-5 years of experience managing Amazon & Flipkart advertising campaigns.

 Strong expertise in Amazon Ads Console, Flipkart Ads, Helium 10, Jungle Scout,

and Google Analytics.

 Proven track record of reducing ACOS, improving ROAS, and driving sales

through paid advertising.

 Hands-on experience in ad optimization, keyword research, bid management,

and audience targeting.

 Strong analytical skills with the ability to interpret data, generate insights, and

optimize campaigns accordingly.

 Knowledge of Amazon’s A9 algorithm, product ranking factors, and marketplace

compliance policies.

 Experience in working with third-party ad agencies and evaluating their

performance.

Preferred Skills:

 Certification in Amazon Advertising (Amazon DSP, Sponsored Ads Certification)

is a plus.

 Experience with Google Ads, Meta Ads, and other performance marketing

platforms is beneficial.