DSA EXECUTIVE

1. Job Summary

The DSA Executive is responsible for identifying, recruiting, and managing Direct Selling Agents (DSAs) to generate business for the company. The role involves achieving sales targets through DSAs, ensuring compliance, maintaining strong relationships, and supporting DSAs with product knowledge and customer handling.

2. Key ResponsibilitiesA. DSA Recruitment & Activation

• Identify potential DSAs from the market and onboard them as per company policy.
• Verify DSA documents and ensure proper registration and activation.
• Provide orientation and basic training to newly appointed DSAs.

B. Business Development & Sales

• Achieve monthly sales targets assigned through DSA channels.
• Support DSAs in sourcing quality leads and converting them into business.
• Monitor DSA daily activities and guide them for better performance.
• Ensure DSAs promote the company’s products effectively.

C. Relationship Management

• Maintain strong rapport with active DSAs to ensure long-term association.
• Conduct periodic meetings, training, and motivation sessions for DSAs.
• Resolve DSA issues and escalate matters wherever required.

D. Compliance & Documentation

• Ensure DSAs follow company norms, documentation standards, and KYC guidelines.
• Verify application forms, customer documents, and route them for approval.
• Maintain all DSA-related MIS reports and submit to management on time.

E. Market Research & Reporting

• Collect market intelligence about competitors and customer needs.
• Provide daily/weekly DSA performance reports.
• Suggest improvements to strengthen DSA sales.

3. Skills & Competencies

• Excellent communication and interpersonal skills
• Strong negotiation and persuasion abilities
• Basic understanding of financial products (Chits/Loans/Deposits etc.)
• Ability to manage multiple DSAs and handle field activities
• Goal-oriented and self-motivated
• Good reporting and documentation skills

4. Qualifications & Experience

• Education: Minimum Plus Two / Graduation preferred
• Experience: 1–3 years in Sales / DSA Handling in NBFC/Bank/Chit Fund (Freshers with good communication can also be considered)
• Language: Local language fluency is mandatory

5. Key Performance Indicators (KPIs)

• Number of DSAs onboarded
• Monthly business through DSAs
• Active DSA ratio
• Lead conversion rate
• Compliance and zero document deviation

Job Type: Full-time

Work Location: In person