Director - Product Marketing

About the Role

Director-Product Marketing

A Day in the Life

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.
• Conduct market research and analysis to identify key market trends, customer needs, and competitive insights. Utilize this information to inform product positioning, messaging, and go-to-market strategies.
• Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.
• Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations, to effectively communicate the value proposition of our solutions.
• Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.
• Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars, to generate leads and drive demand.
• Establish and maintain strong relationships with key opinion leaders, industry influencers, and strategic partners to enhance brand visibility and credibility in the market.
• Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and tactics.
• Stay abreast of industry trends, regulatory changes, and competitive developments in the value-based care market. Translate insights into actionable recommendations to inform product roadmap and marketing strategy.

What You Need

• 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
• Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
• Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
• Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.
• Experience in managing integrated marketing campaigns across multiple channels, including digital marketing, social media, events, and webinars.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.