Director - Product Marketing

Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. Freshservice is Freshworks $400M+ business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role, you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM, IT asset management, and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential.

Key Responsibilities:

• Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice Lead go-to-market planning to align with corporate revenue and retention goals
• Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market Ensure consistent narratives across campaigns and customer communications
• Market Understanding - Deeply understand buyer personas to tailor marketing strategies | Conduct market research and competitive analysis to inform product strategy
• Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team | Develop case studies and narratives showcasing Freshservice s value
• Team Leadership - Manage and mentor a team of product marketing professionals | Foster a culture of innovation and collaboration
• Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness | Use insights to refine strategies and optimize results
  Qualifications

• Experience 14-16 years in B2B product marketing, with 3+ years in leadership roles.
• Experience marketing IT or other technical products is preferred.
• Education Bachelor s degree in Marketing, Business