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Director - Product Marketing

Director - Product Marketing

Freshworks

14 - 16 years

50 - 55 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Sales Competitive analysis sales enablement Market research IT marketing IT operations IT asset management Product marketing Product strategy performance measurement

Work Mode

Work from Office

Job Type

Full Time

Job Description

Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. Freshservice is Freshworks $400M+ business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role, you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powe'red ITSM, IT asset management, and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential.

Key Responsibilities:

Strategic Leadership
- Develop and execute product marketing strategies to drive revenue and adoption for Freshservice
- Lead go-to-market planning to align with corporate revenue and retention goals
Product Messaging and Positioning
- Craft compelling messaging to differentiate Freshservice in the market
- Ensure consistent narratives across campaigns and customer communications
Market Understanding
- Deeply understand buyer personas to tailor marketing strategies
- Conduct market research and competitive analysis to inform product strategy
Content and Sales Enablement
- Oversee creation of marketing collateral and sales tools to support the sales team
- Develop case studies and narratives showcasing Freshservice s value
Team Leadership
- Manage and mentor a team of product marketing professionals
- Foster a culture of innovation and collaboration
Performance Measurement
- Track KPIs such as revenue growth and campaign effectiveness
- Use insights to refine strategies and optimize results

Qualifications

Experience 14-16 years in B2B product marketing, with 3+ years in leadership roles. Experience marketing IT or other technical products is preferred.
Education bachelors degree in Marketing, Business, or a related field; MBA is a plus
Skills Strong storytelling, communication, and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences

Market Insight Ability to analyze competitors and understand buyer personas

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Freshworks

Software / SaaS

Chennai

1001-5000 Employees

369 Jobs

Key People

Girish Mathrubootham

Co-founder & CEO
Shivakumar Ganesan

Co-founder & CTO
Ravi S. Kumar

Chief Operating Officer

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Director - Product Marketing