Job
Description
As the Director of Product Marketing for the Asia Pacific (APAC) region, your primary responsibility will be to lead and drive the product marketing strategy for Salesforce. In this pivotal leadership role, you will be tasked with defining compelling messaging, developing go-to-market (GTM) strategies, and collaborating cross-functionally with sales, product, and marketing teams to enhance product adoption and accelerate growth. Your success in this role will be measured by your ability to successfully launch new products, strengthen Salesforces brand presence, and deliver tangible business outcomes across the APAC region. A key aspect of your role will involve leveraging your deep understanding of the market to influence product positioning, customize marketing programs, and ensure alignment across stakeholders, ranging from global marketing teams to local sales leaders. Additionally, you will oversee customer advocacy, analyst relations, and external communications to establish Salesforces leadership position in the market and drive innovation and differentiation. Your responsibilities will include leading the GTM strategy and execution for introducing Salesforce products like Agentforce to the APAC market, particularly in India. You will drive product adoption, create scalable marketing programs to fuel pipeline growth, and accelerate market share. Developing tailored messaging and positioning strategies for Agentforce and other products will be crucial, requiring close collaboration with global and regional teams in areas such as Go-to-Market, Campaigns, and Content. Furthermore, you will work closely with Product Marketing, Product Management, Sales, Customer Success, and other teams to ensure alignment on product strategy and execution throughout the APAC region. Your role will also involve developing impactful sales enablement programs to equip sales teams with the necessary tools, training, and content to drive new business and close deals successfully. Effective communication will be essential in your role, as you will need to maintain consistent communication with APAC and global stakeholders, conduct monthly business reviews, and align on key initiatives related to Agentforce. Additionally, you will lead the creation of customer success stories that showcase the value of Agentforce and other Salesforce products, contributing to Salesforces reputation elevation in the region. To excel in this position, you should possess proven leadership experience of 12+ years in senior product marketing or leadership roles within the SaaS or technology industry, with specific expertise in the APAC market. Your strategic vision and execution capabilities, along with a strong understanding of the APAC market dynamics, customer behaviors, and regional trends, will be instrumental in driving business outcomes. Proficiency in creating compelling product messaging and positioning, utilizing data-driven insights, collaborating across global teams, and managing multiple initiatives simultaneously are also key skills required for this role. Preferred skills for this position include prior experience with Salesforce products or other SaaS platforms in the APAC region, familiarity with AI-driven products like Agentforce, proficiency in managing analyst relations and PR in the APAC market, and fluency in multiple APAC languages such as Mandarin, Japanese, and Korean. An advanced degree such as an MBA is preferred, and fluency in multiple languages will be considered a plus.,
