Director of Sales

AREAS OF RESPONSIBILITY

Participates in the development and implementation of sales strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies

§  Develops and implements sales strategies that support achievement of the Hotel’s financial goals

§  Monitors hotel performance and forecast regularly and adjusts strategies as required

§  Develops the annual sales budget in conjunction with the Director of Sales and Marketing and in line with Corporate Budget Instructions

Achieves market share and revenue goals

§  Implementation of sales strategies designed to maximize revenue and yield.

§  Maintains a high level of awareness of hotel competitor set performance and local market opportunities

§  Leverages all brand marketing support opportunities such as Look To Book Agent Loyalty program

Maximizes productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies

§  Review of all business opportunities to ensure profitability levels are acceptable

§  Designs and proposes programs which meet customer needs and drive demand

§  Develops and implements annual sales goals which are aligned with the hotel’s overall revenue goal

§  Implements function space allocation for group and catering bookings

§  Monitors productivity and revenue goals for each sales team member by tracking results

Develops and implements strategies and practices which support employee engagement

§  Recruits and selects qualified candidates

§  Provides employees with the orientation and training needed to understand expectations and perform job responsibilities

§  Communicates performance expectations and provides employees with on-going feedback

§  Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential

§  Drives employee engagement through the creation and implementation of departmental action plans

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

§  Communicates and reinforces the vision for Yes I Can! service to employees

§  Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis

§  Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis

§  Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services

§  Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork

Adheres to brand and hotel policies and procedures

§  Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members

§  Ensure all materials used to market the Hotel are in accordance with brand standards

§  Ensure thorough understanding of all Brand Sales and Marketing programs

§  Keep immediate Manager fully informed of all problems or unusual matters of significance

§  Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner