Job
Description
You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelor's or Master’s degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets Show more Show less
