Director Commercial Marketing

Job Description

Role Description: Simplilearn is looking to Director - Commercial Marketing to support the growth objectives of Commercial function through solutions-led GTM Strategy and demand generation globally. Key responsibilities include - Solution Value Proposition & Positioning ● Develop and evangelize Simplilearn’s differentiated positioning by deeply understanding the competition, ICP (Ideal Customer Profile), and market needs. ● Translate Simplilearn’s training solutions into compelling narratives that drive demand for the commercial function. ● Design B2B engagement models and use cases, identifying cross-linkages to create multiple user journeys and unlock additional sales opportunities. ● Conduct market research across key global markets to identify trends, customer needs, and opportunities for differentiation. Demand Generation ● Design and execute global demand generation campaigns targeting ICPs, continuously optimizing based on performance insights. ● Leverage an omnichannel approach, including email, webinars, free and paid social, content marketing, PR, and influencer marketing. ● Lead website optimization efforts including messaging, SEO other UI initiatives, to improve organic demand generation and enhance the user experience. ● Global field marketing activities by generating demand campaigns focused on events and other regional-specific campaigns Sales & Marketing Enablement ● Develop high-impact customer-facing collaterals, including thought leadership white papers, use-case guides, event decks, and sales prospecting kits. ● Equip sales teams with battlecards, competitor insights, and pitch materials to improve win rates. ● Conduct customer surveys and interviews to create compelling customer case studies and success stories. Desired skills ● Overall 8+ yrs of experience across product/solutions marketing with at least 2-3 years of experience of demand-generation through performance marketing and regional campaigns ● Strong exposure and understanding of customer journey mapping ● Experience in Online learning / enterprise learning (good to have) ● Ability to independently work with multiple stakeholders across the organization ● Detailed oriented and strong analytical skills ● Strong program management skills ● Excellent communication skills ● Strategic thinker with strong bias for action, high on ownership ● Team management is preferred Show more Show less