Director Commercial Marketing

Role Description

Simplilearn is looking to Director - Commercial Marketing to support the growth objectives of Commercial function through solutions-led GTM Strategy and demand generation globally. Key responsibilities include -

Solution Value Proposition & Positioning

• Develop and evangelize Simplilearn’s differentiated positioning by deeply understanding the competition, ICP (Ideal Customer Profile), and market needs.
• Translate Simplilearn’s training solutions into compelling narratives that drive demand for the commercial function.
• Design B2B engagement models and use cases, identifying cross-linkages to create multiple user journeys and unlock additional sales opportunities.
• Conduct market research across key global markets to identify trends, customer needs, and opportunities for differentiation.

Demand Generation

• Design and execute global demand generation campaigns targeting ICPs, continuously optimizing based on performance insights.
• Leverage an omnichannel approach, including email, webinars, free and paid social, content marketing, PR, and influencer marketing.
• Lead website optimization efforts including messaging, SEO other UI initiatives, to improve organic demand generation and enhance the user experience.
• Global field marketing activities by generating demand campaigns focused on events and other regional-specific campaigns

Sales & Marketing Enablement

• Develop high-impact customer-facing collaterals, including thought leadership white papers, use-case guides, event decks, and sales prospecting kits.
• Equip sales teams with battlecards, competitor insights, and pitch materials to improve win rates.
• Conduct customer surveys and interviews to create compelling customer case studies and success stories.

Desired skills

• Overall 8+ yrs of experience across product/solutions marketing with at least 2-3 years of experience of demand-generation through performance marketing and regional campaign
• sStrong exposure and understanding of customer journey mappin
• gExperience in Online learning / enterprise learning (good to have
• )Ability to independently work with multiple stakeholders across the organizatio
• nDetailed oriented and strong analytical skill
• sStrong program management skill
• sExcellent communication skill
• sStrategic thinker with strong bias for action, high on ownershi
• pTeam management is preferre