Director, Brand Marketing - South Asia

Director, Brand Marketing - South Asia

As the Director, Brand Marketing - South Asia, you'll embody the roles of a visionary culture strategist, a passionate brand advocate, and a cutting-edge digital expert, responsible for authentically integrating Hilton and its trading brands into South Asia's cultural and digital zeitgeist. Your mission is to craft disruptive brand initiatives that generate buzz, fuel conversation, and cultivate brand affinity. Embracing a culture-first approach, you will leverage your deep understanding of South Asia's social and cultural landscape to position Hilton as a relevant, distinctive, and beloved choice in the hearts and minds of our target audience.

Reporting to the Senior Director of Enterprise, Brand, and Partnership Marketing & Operations - Asia Pacific (APAC), you'll be tasked with executing disruptive brand initiatives that define Hilton's future brand presence in one of the world's most dynamic markets.

Your leadership and expertise will shape our trajectory in South Asia (India, Bangladesh, Bhutan and Nepal), working closely with APAC regional teams (Enterprise and Brand Marketing, Insights, Media, Planning, Loyalty) to support the development of the brand strategy and our For The Stay Marketing platform.

Your creativity knows no bounds. You'll contribute to innovation across marketing and brand activities, managing and collaborating with agencies and partners to develop disruptive ideas and craft compelling brand stories that captivate both external and internal stakeholders.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

• Collaborate with APAC Enterprise, Brand Marketing, and regional teams to shape the brand strategy, positioning, and marketing objectives. As the For the Stay brand guardian in South Asia, your role is to fuel growth and uphold alignment with the brand vision, values, marketing platform and business objectives.
• Leverage your extensive understanding of South Asia's digital, media, and cultural landscapes, you'll guide strategic decisions to ensure resonance with our target audience and drive impactful outcomes.
• In charge of executing the Go-To-Market plan for brand marketing initiatives, you'll develop integrated consumer engagement campaigns that are consumer-centric, culturally disruptive, and deeply meaningful. These initiatives will solidify Hilton and its trading brands at the forefront of the cultural zeitgeist and conversations in alignment with travel trends, entertainment, and current affairs, establishing a robust brand presence in the South Asia market.
• As the brand storyteller and advocate, you'll lead and orchestrate an always-on publishing and social advocacy model, ensuring active brand participation in cultural moments. By authentically responding to social listening, trends, and insights, you'll execute disruptive brand experiences and stories that resonate across all touchpoints through owned, earned, and paid channels.
• Proficient in high-caliber Bollywood star talent management, including negotiation, contract management, and relationship-building.
• Manage and maintain successful relationships with cross-agencies, partners, influencers, and other third-party collaborators to ensure commitment to delivering our plans.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

• BA/BS/Bachelor's Degree
• 10+ years of related experience
• Proven experience in brand management or marketing leadership roles, with a track record of successfully integrating brands into diverse cultural and digital landscapes. Experience in leading roles within creative agencies, luxury, entertainment, hospitality, and FMCG industries is a plus.
• Creative thinker and strategist with a hands-on approach and ability to generate disruptive ideas and craft compelling brand stories that captivate stakeholders
• Demonstrate exceptional leadership, creativity, and planning skills by effectively inspiring, collaborating with, and managing creative and communications agencies
• Deep understanding of South Asia's social, cultural, and digital landscape, coupled with insights into consumer behavior and preferences
• Excellent communication and interpersonal skills, adept at building and maintaining relationships with agencies, partners, and internal stakeholders
• Experience in the Indian market is mandatory

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the and to learn more about what it’s like to be on Team Hilton!