Digital Web Manager

Dear Candidate,

CBTS is looking for dynamic "Digital Web Manager".

Job Location: Chennai (hybrid), Other locations (Remote)

Job Purpose:

The Digital Webmaster role is responsible for the oversight and management of our digital web properties including multiple websites, marketing sales platform, an intranet and has input on our SharePoint CMS systems and CRM.

We are seeking an individual who will interact regularly with leaders in the Marketing, Product, and Brand teams to manage our internal and public-facing digital properties. The candidate should have comprehensive knowledge that combines technical expertise, design sensibility, and content strategy.

Additionally, the candidate should have experience managing CMS platforms, integrating with Salesforce, and using HubSpot to drive engagement and lead generation.

Essential Functions:

• Day-to-day management, oversight and operations for of all internal and external websites
• Add or make content changes as provided by Marketing, Product, or Brand Teams in a timely manner and be proactive in making improvement recommendations
• Implement and adhere to our brand standards across multiple platforms
• Update service components, core software and plugin versions for security and stability
• Troubleshoot website issues and improve performance and availability
• Maintain a good understanding of best practices as it pertains to the technology deployed and under your management
• Attention to detail is critical in this role both from a functional and design perspective but also ensure copy is appropriate and correct
• Possess a comprehensive understanding of the global standards for web accessibility, which are primarily derived from guidelines established by the World Wide Web Consortium (W3C) through its Web Accessibility Initiative (WAI).

Education

• Four years of college resulting in a Bachelor’s degree or equivalent

Certifications, Accreditations, Licenses

• WordPress and HubSpot courses/certifications or equivalent a plus
• Understanding of CRM systems, particularly Salesforce.com

Experience

• 5+ years of proven experience leading the technical functions of well-trafficked evolving websites and digital platforms
• Experience implementing brand standards across digital platforms, with a focus on enhancing user experience and design

Special Knowledge, Skills, and Abilities

• Ability to apply independent judgment, discretion and reasoning to address a wide range of problems and develop solutions, and to identify and refer more complex problems to appropriate staff
• Ability to work on multiple competing projects and plan and prioritize work activities to meet organizational goals and deliverables
• Highly motivated self-starter, independent learner and worker, with a high energy, strong interpersonal and attention to detail skills
• Excellent customer service, strong communication skills, both written and oral

Required Technical Skills:

• Superior knowledge of current web-design trends, standards and best practices
• Experience with web content management; comfortable working with user interfaces (UI)
• Understanding of how content, design and user interface work together to create an optimal user experience
• Experience with digital web properties development and maintenance, following a user-centered design approach
• Expert knowledge and front-end experience of WordPress, HTML 5 and CSS 3
• Intermediate knowledge of JavaScript and Bootstrap
• Strong experience building websites across the major browsers and minimizing load times
• Expert Knowledge of SEO / SEM and associated tools
• Experience with Google Analytics
• Experience with WPEngine, HubSpot (HubL), Unily, Ahrefs and/or SEMrush
• Experience with PHP and MySQL or general scripting knowledge
• Experience with Accessibility Compliance (WCAG, ADA and AODA)
• Experience with GRDP Compliance and utilizing tools such as CookiePro by OneTrust
• Experience with LESS or CSS Preprocessors
• Experience with A/B testing
• Experience managing and optimizing a website for B2B organization
• Experience with graphical applications such as Adobe Creative Suite

Interested candidates please share your profiles to hemamalini.dhanasekaran@cbts.com