Digital Specialist

Job Summary for Digital Marketing Executive

Job location - Noida sector 62 , Interview will be F2F only.

Note - looking for a travel industry / hospitality industry industry

We are seeking a results-driven Digital Marketing professional to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will have strong analytical skills, creativity, and a solid understanding of digital marketing tools and best practices to drive brand awareness, customer engagement, and conversions.

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Key Responsibilities

1. Strategy & Planning

* Develop and implement comprehensive digital marketing strategies that align with business goals.

* Conduct market research, competitor analysis, and audience segmentation.

2. Content & Social Media Management

* Create, schedule, and manage content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).

* Monitor engagement, respond to audience interactions, and optimize content for performance.

* Collaborate with designers and content creators for visuals, videos, and creatives.

3. Search Engine Optimization (SEO)

* Optimize website content for search ranking improvements.

* Conduct keyword research and implement on-page and off-page SEO strategies.

* Monitor website analytics and improve organic traffic.

4. Search Engine Marketing (SEM) & Paid Ads

* Plan and run paid advertising campaigns on Google Ads, Meta Ads, and other platforms.

* Track and optimize ad performance to ensure maximum ROI.

5. Email Marketing

* Build and manage email campaigns, newsletters, and automation workflows.

* Analyse open rates, click-through rates, and conversions to improve email performance.

6. Analytics & Reporting

* Use tools like Google Analytics, Search Console, Meta Business Suite, and CRM dashboards to analyze data.

* Prepare regular performance reports with insights and improvement recommendations.

7. Website & Landing Page Management

* Collaborate with developers or use CMS platforms (WordPress, Shopify, etc.) to update and optimize websites.

* Ensure landing pages are optimized for lead generation and user experience.

8. Brand & Campaign Management

* Assist in end-to-end execution of digital campaigns and brand-building activities.

* Maintain consistent messaging and branding across all digital channels.

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Required Skills & Qualifications

* Bachelor's degree in Marketing, Communications, Business, or related field.

* 3 – 5 years of experience in digital marketing (based on role level).

* Strong understanding of SEO, SEM, social media marketing, and email marketing.

* Proficiency with digital tools: Google Analytics, Google Ads, Meta Ads Manager, Canva/Adobe, CRM systems.

* Excellent written and verbal communication skills.

* Analytical mindset with strong problem-solving abilities.

* Ability to work independently and collaboratively with cross-functional teams.

Can share your resume on - 9741479329 - mail id - Sagar@thesinghconsultancy.com