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Job Summary for Digital Marketing Executive Job location - Noida sector 62 , Interview will be F2F only. Note - looking for a travel industry / hospitality industry industry We are seeking a results-driven Digital Marketing professional to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will have strong analytical skills, creativity, and a solid understanding of digital marketing tools and best practices to drive brand awareness, customer engagement, and conversions. --- Key Responsibilities 1. Strategy & Planning * Develop and implement comprehensive digital marketing strategies that align with business goals. * Conduct market research, competitor analysis, and audience segmentation. 2. Content & Social Media Management * Create, schedule, and manage content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.). * Monitor engagement, respond to audience interactions, and optimize content for performance. * Collaborate with designers and content creators for visuals, videos, and creatives. 3. Search Engine Optimization (SEO) * Optimize website content for search ranking improvements. * Conduct keyword research and implement on-page and off-page SEO strategies. * Monitor website analytics and improve organic traffic. 4. Search Engine Marketing (SEM) & Paid Ads * Plan and run paid advertising campaigns on Google Ads, Meta Ads, and other platforms. * Track and optimize ad performance to ensure maximum ROI. 5. Email Marketing * Build and manage email campaigns, newsletters, and automation workflows. * Analyse open rates, click-through rates, and conversions to improve email performance. 6. Analytics & Reporting * Use tools like Google Analytics, Search Console, Meta Business Suite, and CRM dashboards to analyze data. * Prepare regular performance reports with insights and improvement recommendations. 7. Website & Landing Page Management * Collaborate with developers or use CMS platforms (WordPress, Shopify, etc.) to update and optimize websites. * Ensure landing pages are optimized for lead generation and user experience. 8. Brand & Campaign Management * Assist in end-to-end execution of digital campaigns and brand-building activities. * Maintain consistent messaging and branding across all digital channels. --- Required Skills & Qualifications * Bachelor's degree in Marketing, Communications, Business, or related field. * 3 – 5 years of experience in digital marketing (based on role level). * Strong understanding of SEO, SEM, social media marketing, and email marketing. * Proficiency with digital tools: Google Analytics, Google Ads, Meta Ads Manager, Canva/Adobe, CRM systems. * Excellent written and verbal communication skills. * Analytical mindset with strong problem-solving abilities. * Ability to work independently and collaboratively with cross-functional teams. Can share your resume on - 9741479329 - mail id - Sagar@thesinghconsultancy.com