Digital & Social Media Marketing Manager (only female candidates) Urgent Hiring

Location: Zirakpur

Employment Type: Full-time

Total Vacancies-2

Salary- As per interview & candidate Experience

Experience: 3–6 years (Beauty/Skincare industry preferred)

About the Role:

We are seeking a creative, data-driven, and skincare-savvy Digital & Social Media Marketing Manager to lead and grow our brand’s online presence. This role will own our digital marketing strategy, content creation, paid campaigns, influencer collaborations, and community building across all digital platforms.

Key Responsibilities:

Digital Marketing

• Develop and execute digital strategies to drive traffic, engagement, and conversions.
• Manage SEO, SEM, email marketing, and performance marketing campaigns.
• Monitor and optimize website performance (UX/UI, conversion rate optimization).
• Analyze campaign data and report on KPIs (ROAS, CTR, CPA, etc.).

Social Media Management

• Plan and execute a monthly social media content calendar (Instagram, TikTok, YouTube, Facebook, etc.).
• Create skincare-focused content ideas including tutorials, tips, UGC, and educational posts.
• Engage with followers, handle DMs/comments, and foster a strong brand community.
• Stay updated on beauty trends and viral content formats.

Influencer & Partnership Marketing

• Identify, negotiate, and manage partnerships with skincare influencers and creators.
• Oversee influencer briefs, contracts, campaign execution, and reporting.
• Collaborate on product launches, brand campaigns, and giveaways.

Analytics & Reporting

• Use tools like Google Analytics, Meta Ads Manager, and social media insights to track and report performance.
• A/B test creatives, landing pages, and messaging to improve KPIs.

✅ Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–6 years of experience in digital and social media marketing (experience in beauty/skincare strongly preferred).
• Proven experience managing paid digital campaigns (Meta Ads, Google Ads, etc.).
• Strong knowledge of social media platforms and content strategies.
• Experience with influencer marketing and brand collaborations.
• Proficiency in tools like Canva, Adobe Creative Suite, Hootsuite/Sprout, Google Analytics, Klaviyo/Mailchimp, and Shopify/WooCommerce.
• Excellent communication, copywriting, and storytelling skills.
• A strong eye for aesthetics, skincare trends, and audience engagement.
• Self-starter with a proactive and creative mindset.

Nice to Have (Bonus):

• Experience in video content creation (Reels, TikToks).
• Knowledge of skincare products, ingredients, and routines.
• Familiarity with affiliate and referral marketing programs.
• Basic HTML/CSS or Shopify backend knowledge.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Work Location: In person