Digital Media Coordinator

About Beyond Pictures:

Beyond Pictures is a Chennai-based film production company that creates bold, emotionally engaging, and visually compelling content. We believe in telling stories that resonate, across theatrical and digital platforms.

Role Summary:

Digital Media Executive

Key Responsibilities:

🎯 Digital Strategy & Execution

• Plan, schedule, and manage content across all official social media platforms — Instagram, Facebook, YouTube, Twitter/X, LinkedIn, Threads, and others.

• Maintain a content calendar aligned with film production milestones (first looks, teasers, songs, trailers, release).

• Ensure consistent branding, voice, and engagement strategy across all platforms.

🧑‍💼 Coordination & Collaboration

• Work closely with external digital agencies, PR firms, social media managers, and design vendors to execute campaigns.

• Liaise with directors, actors’ teams, and music labels to synchronize digital promotional activities.

• Coordinate influencer marketing and cross-promotion efforts.

📹 Content Ideation & Management

• Develop and oversee original digital content: behind-the-scenes videos, cast interactions, countdown creatives, etc.

Brief and review assets from video editors, graphic designers, and copywriters.

• Ensure timely delivery, approval, and publishing of content across platforms.

📊 Analytics & Reporting

• Track engagement, reach, and growth metrics using tools like Meta Business Suite, YouTube Studio, etc.

• Optimize content strategies based on performance insights.

• Generate weekly and campaign-end reports with actionable recommendations.

Required Skills & Experience:

• 2–4 years of experience in digital marketing or social media management (film, entertainment, or content-driven brands preferred).

• Strong understanding of Tamil cinema audience behavior and trends.

• Proficiency in using tools like Canva, Meta Suite, Hootsuite, Buffer, YouTube Studio, etc.

• Excellent communication and coordination skills to manage multiple stakeholders.

• Fluency in English and Tamil is essential.

• Ability to work under tight film campaign timelines and handle high-pressure launch periods.

Nice to Have:

• Basic knowledge of video editing or motion graphics tools (e.g., Premiere Pro, Final Cut, After Effects).

• Familiarity with meme culture, Tamil pop references, and viral formats.

• Previous experience working on a film or content launch campaign.

What We Offer:

• Opportunity to be a key player in shaping the digital identity of an emerging production house.

• A fast-paced creative environment where your ideas translate to real-time audience impact.

• Access to high-profile projects and networking with the industry’s best.
• A creative and cool office space with attractive salary package.

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