Digital Media Content & Brand Communications Specialist

Key Responsibilities:

Content Writing:

• Develop, write, and edit

  blogs, articles, website content, case studies, whitepapers, press releases

  , and

  email campaigns

  .
• Write and edit content copy for Social Media
• Create compelling

  B2B and B2C content

  for IT products, services, and solutions.
• Translate complex technical topics into

  clear, engaging, and audience-friendly content

  .
• Collaborate with design and tech teams to produce

  visual + written marketing materials

  .
• Ensure all content aligns with

  brand tone, messaging, and SEO best practices

  .

Podcast & CXO Engagement:

• Coordinate and interact with IT CXOs, industry leaders, and senior executives for podcast recordings and interviews.
• Assist in research, scripting, and content development for podcast episodes.
• Manage communication and scheduling for podcast guests in collaboration with the marketing team.
• Represent the brand professionally and confidently during CXO interactions and recordings.

Social Media Management:

• Plan, create, and manage daily posts across

  LinkedIn, Twitter (X), Instagram, Facebook

  , and

  YouTube

  .
• Develop

  monthly social media calendars

  and campaigns to increase engagement and followers.
• Monitor

  social media trends, competitor activities, and industry updates

  .
• Run and analyse

  paid and organic campaigns

  for reach, engagement, and lead generation.
• Respond to followers, manage community engagement, and maintain brand consistency.

SEO & Analytics:

• Optimize content for

  search engines (SEO)

  and track performance using

  Google Analytics, SEMrush, or Ahrefs

  .
• Research keywords and implement them naturally in website and blog content.
• Prepare monthly reports on

  content performance and social media growth metrics

  .

Requirements:

• Master’s degree

  in English, Communications, Marketing, Journalism, or related field.

• 2-4 years

  of experience in

  content writing and social media management

  , preferably in the

  IT or technology sector

  .
• Excellent

  command of English

  —both written and verbal.
• Creative mindset and out-of-box thinker
• Strong understanding of

  IT products, SaaS, software development, and tech industry trends

  .
• Proficiency with tools like

  Canva, Buffer, Hootsuite, HubSpot, WordPress

  , and

  Google Analytics

  .
• Ability to work independently, meet deadlines, and manage multiple projects simultaneously.

Preferred Skills:

• Understanding of

  LinkedIn algorithms

  and content optimization strategies.
• Creative thinker with strong

  storytelling and branding

  abilities.

What We Offer:

• A dynamic and collaborative work environment.
• Opportunity to work on global IT and technology brands.
• Professional growth and upskilling opportunities.
• Competitive salary and performance-based incentives.