Digital Marketing Strategist

Company Description

The Outline Craft is a boutique branding and design studio specializing in storytelling through creative design that adapts, evolves, and connects. From startups to established brands, we help businesses find their voice, shape their identity, and stand out with purpose. Our portfolio spans diverse industries, reflecting innovative and meaningful solutions in branding, design, and strategy. At The Outline Craft, we believe design isn’t just about appearance—it’s about functionality, experience, and impact.

Role Description

This is a full-time, on-site role based in Pune for a Digital Marketing Strategist. The strategist will be responsible for planning and executing digital marketing campaigns, analyzing campaign performance, developing marketing strategies, and identifying opportunities for growth. Other responsibilities include SEO optimization, overseeing social media presence, and collaborating with the design and branding teams to ensure consistent messaging and branding across all channels.

Qualifications

• Proficiency in digital marketing platforms, campaign planning, and performance analytics
• SEO optimization and social media management skills
• Strategic thinking with a track record of successfully executed marketing campaigns
• Strong communication and collaboration abilities
• Creative problem-solving and ability to identify growth opportunities
• Familiarity with branding, storytelling, and design concepts is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field