Digital Marketing Strategist

People10

3 - 4 years

7 - 11 Lacs

bengaluru

Posted:1 hour ago| Platform:

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Skills Required

digital marketing digital email marketing case studies media sales monthly reports strategist google search console marketing campaigns lead generation web technologies social media marketing google analytics seo zoho crm landing page crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing & Lead Generation:

Plan and execute inbound campaigns targeting CXOs, IT leaders, and engineering stakeholders.
Build bottom-of-funnel content that aligns with decision makers, including blogs, case studies, and landing pages.
Set up and manage lead capture flows (gated content, CTAs, forms) across key digital touchpoints.
Coordinate email marketing, social media, and content distribution to amplify visibility and lead capture.

Campaign & Channel Ownership:

Execute integrated campaigns across multiple channels (not limited to email and website), focusing on driving qualified traffic and MQLs.
Collaborate with sales to support sales enablement assets (collateral, brochures, case studies).
Support webinars for targeted promotion and generate high-quality MQLs.

Analytics & Optimization:

Use tools like Google Analytics, Google Search Console, and Zoho CRM (or equivalent) to track campaign success.
Regularly monitor and optimize campaigns for conversion rate, bounce rate, and funnel drop-offs.
Prepare monthly reports with actionable insights to improve performance.

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