Digital Marketing Strategist

Role Overview

We are looking for a results-oriented Digital Marketing Strategist who can plan, execute, and scale high-impact digital campaigns across performance, brand, and growth channels. This role requires strong analytical thinking, creative direction, and ownership mindset—from strategy to measurable outcomes.

Key Responsibilities

Build and execute full-funnel digital marketing strategies (Awareness → Acquisition → Retention)

Plan, manage, and optimize paid campaigns (Google Ads, Meta, YouTube, App Install & Conversion campaigns)

Drive app installs, leads, and conversions with clear ROI accountability

Lead content, creatives, and messaging direction for ads, landing pages, and social media

Own SEO & ASO strategy (keyword research, on-page, content alignment)

Analyze performance using tools like GA4, Firebase, Meta Ads Manager, Google Ads

Run A/B tests on creatives, copies, audiences, and funnels

Collaborate closely with design, product, and tech teams

Track KPIs, prepare reports, and present actionable insights

Stay updated with trends, algorithms, and platform changes

Required Skills & Experience

4–6 years of proven experience in digital/performance marketing

Strong expertise in Google Ads, Meta Ads, App Marketing (Android & iOS)

Hands-on experience with conversion tracking, pixels, events, and funnels

Solid understanding of SEO, ASO, and content-led growth

Ability to turn data into clear growth decisions

Strong communication and campaign storytelling skills

Experience working with designers and developers

Startup or product-based experience is a plus