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Job Title: Digital Marketing Specialist/Manager Location: Ahmedabad GJ Job Type: On-site (Full-Time) We are seeking a highly skilled and experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a proven track record in digital marketing and possess deep technical expertise in various digital marketing tools and techniques. Responsibilities: Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions. Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels. Perform detailed analysis and reporting of digital marketing performance using tools like Google Analytics, SEMrush, and other analytics platforms. Conduct keyword research, SEO, and SEM strategies to improve organic search rankings and drive traffic to our website. Oversee the creation and management of engaging content for various digital platforms, including website, social media, email, and blogs. Develop and implement email marketing campaigns using tools like Mailchimp, HubSpot, or similar platforms. Monitor and analyze competitor activity to identify new opportunities and stay ahead of industry trends. Manage the company's social media presence, including content planning, posting, and engagement with followers. Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and effective marketing efforts. Stay updated with the latest trends, best practices, and technologies in digital marketing and incorporate them into our strategies. Manage and allocate the digital marketing budget effectively to maximize ROI. Requirements: Proven experience as a Digital Marketing Manager or similar role in digital marketing. Strong understanding of all digital marketing disciplines, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics. Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Mailchimp, etc. Experience with content management systems (CMS) and website management, preferably WordPress. Excellent analytical skills and experience in using data to drive decision-making and improve campaign performance. Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders. Creative thinking and problem-solving abilities to develop innovative marketing strategies. Bachelor's degree in Marketing, Business, or a related field. A master's degree or relevant certifications (e.g., Google Analytics, Google Ads) is a plus. Preferred Qualifications: Experience in the tech or entertainment industry. Knowledge of video marketing and familiarity with video production tools. Benefits: Health insurance Paid time off Provident Fund Schedule: Day shift Work Location: AHMEDABAD GJ, In-Person Show more Show less
