Digital Marketing Specialist

We are looking for an experienced and creative Web and Digital Marketing Specialist to join our growing team. This role requires a proactive professional with strong SEO knowledge, social media management experience, WordPress and HTML skills, and the ability to create engaging visual content and marketing strategies. If you're a digital native with a passion for performance marketing and design, we'd love to hear from you.

Key Responsibilities

SEO & Website Optimization

• Conduct thorough keyword research and implement on-page and off-page SEO strategies
• Monitor, audit, and improve website performance using SEO tools like Google Search Console, Google analytics, SEMrush, or similar
• Collaborate with developers and content creators to ensure SEO best practices are implemented across web pages
• Update and manage content in WordPress (basic HTML knowledge required)
• Up-to-date with the latest trends and best practices in online marketing and measurement

Social Media & Content Creation

• Manage daily operations of company social media pages (LinkedIn, Instagram, Facebook, etc.)
• Plan, create, and schedule engaging content to grow brand awareness and engagement
• Design visually compelling posters, graphics, and short videos using Canva or other tools
• Track performance using social analytics and optimize campaigns accordingly

Content & Marketing Strategy

• Develop and execute digital marketing strategies aligned with business goals
• Create monthly content calendars and editorial plans
• Assist in crafting compelling website copy, blog posts, newsletters, and ad creatives
• Work closely with cross-functional teams to align messaging and campaigns across all channels

Required Skills & Qualifications

• Minimum 3 years of hands-on experience in digital marketing
• Strong understanding of SEO principles and tools
• Proficiency in WordPress and basic HTML/CSS is plus
• Experience managing business social media profiles and content calendars
• Ability to design and produce digital creatives using Canva and video editing tools
• Ability to work independently and collaboratively in a fast-paced environment
• Fluency in English communication, both written and verbal
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

What We Offer

• A collaborative and creative work environment
• Opportunities for upskilling and career growth

Please send your resume, portfolio (if available), and a brief cover letter to info@zamorinstech.com and cc to contact@zamorinstech.com.