Digital Marketing Specialist

4 years

1 - 3 Lacs

Posted:6 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Strategy & Planning:Developing and executing digital marketing strategies aligned with business goals. This includes defining target audiences, selecting appropriate channels, and setting measurable objectives.
  • Content Creation & Management:Creating engaging content for various digital platforms, including website copy, blog posts, social media updates, email marketing campaigns, and more. They may also manage content calendars and ensure brand consistency.
  • Search Engine Optimization (SEO):Implementing SEO best practices to improve website visibility in search engine results. This involves keyword research, on-page optimization, and link building.
  • Paid Advertising: Managing and optimizing paid advertising campaigns (e.g., Google Ads, social media ads) to reach specific target audiences and drive conversions.
  • Social Media Management: Developing and implementing social media strategies, managing social media accounts, and engaging with followers.
  • Email Marketing: Creating and managing email marketing campaigns to nurture leads and promote products or services. This includes building email lists, designing emails, and analyzing campaign performance.
  • Data Analysis & Reporting: Tracking and analyzing key metrics (e.g., website traffic, conversion rates, ROI) using tools like Google Analytics. They report on campaign performance and identify areas for optimization.
  • Website Optimization: Ensuring the company website is user-friendly, optimized for conversions, and effectively represents the brand.

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 4 years (Required)

Location:

  • Kharar, Punjab (Required)

Work Location: In person

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