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Digital Marketing Specialist

0 - 5 years

0 Lacs

Posted:2 days ago| Platform: Indeed logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Information Date Opened 06/20/2025 Job Type Full time Industry IT Services Work Experience 4-5 years City Noida State/Province Uttar Pradesh Country India Zip/Postal Code 201301 About Us We are a technology services company focused on data, analytics and intelligent robotic processes. Job Description Responsibilities: 1. Digital Marketing Strategy: Develop, implement, and manage innovative digital marketing campaigns that align with our company's goals and objectives. 2. SEO Optimization: Handle all aspects of website SEO, including on-page and off-page optimization, keyword research, and link-building strategies to improve search engine rankings. 3. Content Management: Collaborate with content creators to produce high-quality and SEO-friendly content, including blog posts, articles, and multimedia content. 4. Social Media Management: Oversee and manage our company’s presence across various social media platforms, ensuring consistent branding and engagement. 5. Performance Analysis: Utilize various analytics tools to measure and report on the performance of digital marketing campaigns, making necessary adjustments to optimize results. 6. Email Marketing: Design, develop, and manage email campaigns, ensuring content is engaging and drives customer engagement and conversion. 7. PPC Campaigns: Plan, execute, and monitor paid advertising campaigns across search engines and social media platforms for maximum ROI. 8. Stay Updated: Keep abreast of the latest digital marketing trends, tools, technologies, and best practices to ensure the company's marketing efforts remain competitive. 9. Collaboration: Work closely with other departments, including sales and product teams, to align digital marketing efforts with broader company goals. Requirements Requirements: 1. Education: Bachelor’s degree in Marketing, Business, or a related field. A master's degree or relevant certification would be a plus. 2. Experience: Minimum of 3-5 years of proven experience in digital marketing, with a demonstrable track record of designing and implementing successful marketing campaigns. 3. Technical Proficiency: Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console), analytics tools (e.g., Google Analytics, Tableau), and various marketing automation platforms. 4. Strong Analytical Skills: Ability to analyze complex data and metrics and translate insights into actionable strategies. 5. Creativity: Strong creative mindset with an ability to identify and act on new digital marketing opportunities. 6. Excellent Communication Skills: Both verbal and written, with an ability to present ideas clearly and persuasively. 7. Team Player: Ability to collaborate effectively with various internal teams and external partners. 8. Adaptability: Able to adapt to the fast-

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