Digital Marketing Specialist

Job Description

Company Overview Cindrebay School of Design is a premier institution in design education with over 19 years of excellence. We offer industry-relevant programs that empower students to thrive in diverse creative fields and build successful global careers. Our commitment to innovation, creativity, and design excellence continues to shape the future of design education in India. Role Overview We are seeking a passionate and experienced Digital Marketing Specialist to join our marketing team in Kochi . The role is focused on enhancing the brand’s digital presence, driving traffic, and supporting lead generation through strategic digital initiatives. Key Responsibilities Develop and execute digital marketing strategies across various platforms (Google, Facebook, Instagram, LinkedIn, etc.) Manage and optimize paid campaigns (Google Ads, Meta Ads) to drive leads and brand awareness. Oversee content creation for social media, blogs, and email marketing. Monitor and analyze web traffic and campaign performance using tools like Google Analytics and Search Console. Plan SEO and SEM strategies to improve search rankings and visibility. Track KPIs, prepare performance reports, and present insights for optimization. Work closely with design and content teams to ensure brand consistency. Stay updated with digital trends and tools to maintain competitiveness. Qualifications 3–5 years of proven experience in digital marketing. Strong understanding of SEO, SEM, social media marketing, and performance marketing. Hands-on experience with Google Ads, Google Analytics, Meta Business Suite, and other marketing tools. Excellent written and verbal communication skills. Strong analytical and data interpretation skills. Bachelor’s degree in Marketing, Communications, or a related field. Why Join Us? Work with a reputed design education brand Be part of a creative and collaborative environment Competitive salary and performance-based incentives Opportunities for professional development Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Provident Fund Schedule: Day shift Ability to commute/relocate: Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Experience: Digital marketing: 3 years (Required) Location: Kochi, Kerala (Preferred) Work Location: In person