Job
Description
Vedha Architects Group is seeking a performance-driven Digital Marketing Specialist who can take charge of our online visibility, lead generation, and conversion funnels. Your mission is to attract showroom owners, business leaders, and decision-makers through strategic digital campaigns. You will manage all paid and organic channels and continuously optimize for ROI. Key Responsibilities: Strategy & Execution: Develop and implement digital marketing strategies to drive traffic, leads, and brand awareness. Run Meta (Facebook + Instagram) and Google Ads campaigns for our 3-stage funnel (Brand Identity Kit → Design Package → Turnkey Execution). Manage and optimize website traffic, landing pages, and conversion funnels. Collaborate with the creative and content team for campaign assets. Performance Marketing: Plan and execute paid campaigns across Instagram, Facebook, Google, and LinkedIn. Analyze performance metrics (CTR, CPC, CPL, ROAS) and optimize budgets and targeting. Run A/B tests on ad creatives, audience segments, and landing pages. Content Distribution & SEO: Ensure content (blogs, reels, videos, design showcases) reaches the right audience. Use SEO tools to optimize content for search rankings and lead generation. Coordinate email marketing (newsletters, nurture sequences) with automated drip campaigns. Analytics & Reporting: Track KPIs using tools like Meta Ads Manager, Google Analytics, and Google Data Studio. Provide weekly and monthly reports to management on campaign performance and insights. Recommend action steps for higher lead quality and cost reduction. Key Skills Required: Strong experience in Meta Ads, Google Ads, and Performance Campaigns. Hands-on with tools like Google Analytics, Google Tag Manager, SEO tools (Ahrefs, SEMrush), and CRM platforms. Knowledge of funnel strategy and customer journey mapping. Strong analytical thinking and data interpretation skills. Bonus: Experience working with architecture/interior/design or real estate industry. Who You Are: A strategic thinker with strong execution skills. Results-focused, data-driven, and obsessed with ROI. A growth hacker mindset who constantly experiments and learns. Clear communicator who can work with designers, editors, and leadership. Growth Opportunities: Become the growth engine behind a premium architectural brand’s scale-up. Drive campaigns that directly impact business revenue and client acquisition. Exposure to high-ticket B2B offerings and elite clientele. Job Type: Full-time Pay: ₹12,465.00 - ₹34,514.13 per month Benefits: Cell phone reimbursement Schedule: Morning shift Work Location: In person
