Digital Marketing Specialist

Responsibilities:

1. Digital Marketing Strategy: Develop, implement, and manage innovative digital marketing campaigns that align with our company's goals and objectives.

2. SEO Optimization: Handle all aspects of website SEO, including on-page and off-page optimization, keyword research, and link-building strategies to improve search engine rankings.

3. Content Management: Collaborate with content creators to produce high-quality and SEO-friendly content, including blog posts, articles, and multimedia content.

4. Social Media Management: Oversee and manage our company’s presence across various social media platforms, ensuring consistent branding and engagement.

5. Performance Analysis: Utilize various analytics tools to measure and report on the performance of digital marketing campaigns, making necessary adjustments to optimize results.

6. Email Marketing: Design, develop, and manage email campaigns, ensuring content is engaging and drives customer engagement and conversion.

7. PPC Campaigns: Plan, execute, and monitor paid advertising campaigns across search engines and social media platforms for maximum ROI.

8. Stay Updated: Keep abreast of the latest digital marketing trends, tools, technologies, and best practices to ensure the company's marketing efforts remain competitive.

9. Collaboration: Work closely with other departments, including sales and product teams, to align digital marketing efforts with broader company goals.

Requirements

Requirements:

1. Education: Bachelor’s degree in Marketing, Business, or a related field. A master's degree or relevant certification would be a plus.

2. Experience: Minimum of 3-5 years of proven experience in digital marketing, with a demonstrable track record of designing and implementing successful marketing campaigns.

3. Technical Proficiency: Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console), analytics tools (e.g., Google Analytics, Tableau), and various marketing automation platforms.

4. Strong Analytical Skills: Ability to analyze complex data and metrics and translate insights into actionable strategies.

5. Creativity: Strong creative mindset with an ability to identify and act on new digital marketing opportunities.

6. Excellent Communication Skills: Both verbal and written, with an ability to present ideas clearly and persuasively.

7. Team Player: Ability to collaborate effectively with various internal teams and external partners.

8. Adaptability: Able to adapt to the fast-