Digital Marketing Specialist

Job Description

Job description Job Title: Digital Marketing Specialist Location: Indoere Company: Visko HR PVT ltd. Employment Type: Full-time Experience: 3–5 years Salary: 15k -35 k Job Summary: We are looking for a skilled and strategic Digital Marketing Specialist to drive our online marketing efforts across various digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with internal teams and external vendors to grow brand awareness, improve customer engagement, and achieve measurable business goals. Key Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies across SEO, SEM, email marketing, social media, and content marketing Monitor, analyze, and optimize campaign performance based on KPIs and ROI metrics Manage and optimize PPC campaigns on platforms such as Google Ads, Bing, Facebook, and LinkedIn Conduct in-depth keyword research and competitor analysis to inform content and campaign strategy Oversee on-page and off-page SEO initiatives, including link-building and technical optimization Create and schedule engaging content across web and social platforms to drive traffic and engagement Manage website updates, landing pages, and A/B testing using CMS and analytics tools Work with design and content teams to produce creative assets that align with marketing goals Analyze web traffic metrics using tools like Google Analytics, Search Console, SEMrush, or HubSpot Stay current on industry trends and best practices to recommend new tools and strategies Requirements: Bachelor’s degree in Marketing, Communications, or a related field 3+ years of hands-on experience in digital marketing Strong knowledge of SEO, SEM, social media, email marketing, and analytics Proven track record of successful digital marketing campaigns Proficiency in tools like Google Ads, Google Analytics, Facebook Ads Manager, HubSpot, Mailchimp, SEMrush, or similar Strong analytical skills and data-driven thinking Excellent communication, project management, and problem-solving skills Preferred Qualifications: Google Ads and Google Analytics certifications Experience with marketing automation platforms (e.g., HubSpot, Marketo) Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress, Webflow) Experience working in [industry, e.g., eCommerce, B2B, SaaS] is a plus Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Provident Fund Job Type: Full-time Pay: ₹9,217.74 - ₹34,645.65 per month Schedule: Day shift Work Location: In person