Digital Marketing Specialist

We're Hiring: Digital Marketing Specialist Location: Head Office, Chennai Company: Tropical Agrosystem (India) Pvt. Ltd. Reports to: General Manager – Branding & Communication Department: Branding & Communications About: Tropical Agrosystem is a leading agri-input company with Rs 1,415 Cr turnover, 300+ solutions, and a presence across 20,000+ distributors. We're looking for a Digital Marketing Specialist to strengthen our brand across digital platforms. Key Responsibilities: Develop and execute digital marketing strategy across social media, website, paid ads, SEO, email, WhatsApp, and influencer marketing Manage website updates, SEO, and analytics using tools like Google Analytics and SEMrush Create and manage digital content: reels, blogs, podcasts, case studies, newsletters, videos Execute paid campaigns on Google Ads, Meta, and programmatic platforms Drive social media calendars and community engagement across Instagram, Facebook, LinkedIn, YouTube, Pinterest, Telegram Implement email, SMS, and WhatsApp campaigns Support e-commerce visibility and digital lead generation Collaborate with agencies, vendors, and internal teams; manage stakeholder expectations Requirements: 3 to 8 years’ experience in digital or brand marketing (preferably B2C, consumer tech, or e-commerce) Strong in content development, paid marketing, analytics, and influencer collaborations Proficient in Google Ads, Meta Ads, SEO, SEM Deep understanding of social media trends and platform algorithms Ability to work independently and manage multiple tasks Must be able to communicate in Hindi Candidates will complete an assignment before the final stage Why Join Us: Work with a purpose-driven, innovative brand Lead impactful digital campaigns Dynamic, collaborative culture Competitive salary and benefits This is an individual contributor role. Apply now or share with relevant connections. Show more Show less