Digital Marketing Specialist

Career

WE’RE NOT JUST A COMPANY WE’RE A FAMILY

SCT is a great place to work by being a part of the great work we do. We’ve grown our business on the basis of technology advancement and client satisfaction. We have created one of the best cultures in the consulting industry – one that celebrates individuals, collaboration and lifelong friendships.

• Digital Strategy Development:
• Create and execute comprehensive digital marketing strategies aligned with business goals.
• Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.
• Analytical mindset and critical thinking
• Search Engine Optimization and Paid Advertising:
• Perform keyword research and analysis to optimise website content for search engines. Implement on-page and off-page SEO strategies to improve organic search rankings.
• Maintain up-to-date knowledge of SEO algorithms and makes necessary changes to websites for optimization
• Implements continuous improvement in SEO strategies ensuring content is optimized for processing time and impact Qualifications
• Plan and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.
• Content Marketing and Social Media Management:
• Develop and implement digital marketing campaigns across various platforms.
• Manage and maintain the company's social media profiles and online reputation.
• Develop and execute content marketing plans, including blog posts, articles, infographics, and videos.
• Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails.
• Create and manage social media profiles, content calendars, and campaigns.
• Skills and experience in creative content writing.
• Excellent communication and interpersonal skills.
• Coordinate with external partners, agencies, and vendors to execute marketing initiatives.
• Conversion Rate Optimization (CRO):
• Identify opportunities to improve website user experience and conversion rates.
• A/B test landing pages and website elements to enhance performance.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Prepare regular reports on digital marketing performance and present findings to the marketing team.
• Forward Resume: hr@sivaceruleantech.com