Digital Marketing Specialist

We are seeking an experienced and results-driven Digital Marketing Specialist to join our dynamic and fast-growing team. The ideal candidate will be responsible for planning, executing, and optimizing data-driven digital marketing strategies across multiple online platforms. This role requires strong expertise in Meta Ads, SEO, and performance-based marketing. The candidate should be a creative thinker with strong analytical skills, capable of improving brand visibility, engagement, and conversions through innovative digital initiatives.

Key Responsibilities:

• Plan, develop, and execute integrated digital marketing campaigns across social media, search engines, email, and other digital platforms.
• Create, manage, and optimize Meta Ads (Facebook & Instagram Ads), Google Ads, and other paid media campaigns to drive high-quality leads and conversions.
• Analyze campaign performance metrics and user engagement data to improve ROI and overall marketing effectiveness.
• Conduct keyword research and implement on-page & off-page SEO strategies to boost organic search rankings and drive targeted traffic.
• Develop creative and compelling digital content to enhance brand awareness and user engagement.
• Monitor website performance using analytics tools and provide actionable insights for UX and conversion rate optimization.
• Stay updated with the latest digital marketing trends, ad policies, algorithm changes, and industry best practices.
• Collaborate closely with designers, content creators, and cross-functional teams to ensure cohesive and high-performing campaigns.
• Utilize marketing automation and CRM tools to nurture leads and streamline communication workflows.
• Ensure compliance with digital advertising guidelines, data privacy regulations, and industry standards.

Required Qualifications:

• Bachelor’s degree in marketing, digital communications, business, or a related field.
• Proven experience in digital marketing with strong proficiency in Meta Ads, SEO, SEM, and performance marketing.
• Hands-on experience with analytics platforms such as Google Analytics, Search Console, and Ads Manager.
• Strong understanding of social media advertising, email marketing, landing page optimization, and lead generation strategies.
• Excellent written and verbal communication skills with the ability to create clear, impactful messaging.
• A creative and analytical mindset with the ability to ideate innovative campaign strategies.
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
• Strong teamwork and collaboration skills.

If you are passionate about digital innovation, performance marketing, and creating meaningful brand impact, we welcome you to apply and be a part of our growth journey.

Job Type: Full-time

Pay: From ₹10,000.00 per month

Benefits:

• Work from home

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 1 year (Required)

Work Location: In person