Digital Marketing Specialist

Digital Marketer:

We are seeking a highly motivated and creative Digital Marketer to plan, execute, and optimize our online marketing campaigns across multiple channels. The role requires a combination of analytical thinking, creative content development, and strong knowledge of digital marketing tools to enhance brand visibility, generate leads, and drive business growth.

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Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
• Manage and optimize SEO/SEM strategies to improve website ranking and organic traffic.
• Plan and execute social media marketing activities across various channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Create engaging content for blogs, email campaigns, landing pages, and social media posts.
• Track and analyze campaign performance using tools like Google Analytics, SEMrush, HubSpot, etc., and prepare performance reports.
• Collaborate with designers, content writers, and sales teams to align marketing initiatives with business objectives.
• Manage company website updates and landing page optimization.
• Execute email marketing campaigns and manage subscriber databases.
• Stay updated with the latest digital marketing trends, tools, and best practices.

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Key Skills & Competencies

• Strong understanding of SEO, SEM, PPC, and social media advertising.
• Experience with Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Proficiency in Google Analytics, Google Search Console, and other web analytics tools.
• Knowledge of marketing automation platforms (e.g., HubSpot, Mailchimp).
• Excellent communication and copywriting skills.
• Ability to work with cross-functional teams and manage multiple projects.
• Creative mindset with analytical problem-solving skills.

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Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of proven work experience in digital marketing.
• Certifications in Google Ads, Analytics, SEO/SEM, or Digital Marketing (preferred).
• Hands-on experience in campaign management and digital marketing tools.

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Salary & Benefits

• Competitive salary based on experience.
• Health and wellness benefits.
• Paid leave and holidays.
• Learning and professional development opportunities.
• Collaborative and growth-oriented work environment.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person