Digital Marketing Specialist

Company Description

TechSimba is your digital solution partner, specializing in WordPress development, digital marketing, and mobile app development. Our mission is to bring your vision to life in the digital realm, helping your business thrive online. Established in India on January 1, 2020, TechSimba's promoters have over 40 years of combined experience in web, mobile app development, digital marketing, and IT consulting.

Location:

Experience:

Role Description

Digital Marketing Specialist

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies to meet business goals and drive growth.
• Create, optimize, and manage high-quality content for websites, blogs, and social media platforms to enhance brand visibility and drive engagement.
• Conduct detailed keyword research, apply SEO best practices, and monitor website performance to improve organic search rankings.
• Lead and manage Google Ads, Meta (Facebook/Instagram) Ads, and PPC campaigns, ensuring optimal ROI and performance.
• Analyze and report on campaign metrics, using data-driven insights to refine strategies for continuous improvement.
• Collaborate with internal teams, including content creators and designers, to produce compelling marketing materials and strategies.
• Stay current with the latest digital marketing trends, tools, and best practices to ensure the company remains at the forefront of the industry.

Requirements:

• Proven experience (up to 4 years) in digital marketing, particularly with IT companies or related industries.
• Expertise in SEO, Google Ads, Meta Ads (Facebook/Instagram), and other PPC platforms.
• Strong content writing skills, with a creative and persuasive approach to marketing copy.
• Experience with analytics tools such as Google Analytics, SEMrush, and other marketing performance tracking tools.
• Excellent verbal and written communication skills in English, with the ability to convey complex ideas clearly and effectively.
• Creative thinker with the ability to develop innovative solutions and strategies for campaigns.
• Highly organized with the ability to manage multiple projects, meet deadlines, and prioritize tasks effectively.