Digital Marketing – Paid Ads Focus

Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and manage end-to-end Paid Media campaigns

   across Google Ads, Meta (Facebook & Instagram), and other digital platforms.
• Optimize campaigns to 

  maximize ROI, reduce CPA, and improve CTR

  , CPL, and conversion rates.
• Perform 

  A/B testing

   of ad creatives, copy, and landing pages to improve performance.
• Collaborate with the design and content teams to develop compelling ad creatives and messaging.

• Monitor and analyze campaign performance

   using tools like Google Analytics, Google Ads Manager, Facebook Ads Manager, etc.
• Create 

  weekly/monthly performance reports

   with actionable insights and recommendations.
• Conduct 

  competitor analysis

   and industry research to inform paid strategies.
• Assist in managing retargeting campaigns and audience segmentation strategies.
• Stay updated on 

  paid media trends, platform changes

  , and emerging ad opportunities.

Requirements:

• 2–4 years of hands-on experience

   in managing paid ad campaigns, preferably in IT or tech services.
• Proven success with 

  Google Ads (Search, Display, YouTube)

   and 

  Meta Ads (Facebook, Instagram)

  .
• Strong understanding of 

  performance marketing metrics

   and bidding strategies.
• Proficiency with tools such as 

  Google Analytics, SEMrush, Ahrefs, Facebook Business Manager,

   etc.
• Excellent 

  copywriting skills

   for ad creatives and landing pages.
• Ability to analyze data, draw insights, and adjust campaigns accordingly.
• Strong communication skills (written and spoken) and ability to present campaign reports to stakeholders.
• Ability to 

  multitask and manage multiple campaigns/projects

   simultaneously.

Preferred Skills :

• Experience with 

  LinkedIn Ads, Twitter Ads, or Quora Ads

  .
• Familiarity with 

  email marketing automation

   and lead nurturing funnels.
• Experience in 

  B2B marketing

   and SaaS product promotion.