Digital Marketing Specialist

Job Title: Digital Marketing Executive / Manager

Job Summary:

We are looking for a results-driven Digital Marketing professional to develop, implement, track, and optimize our online marketing campaigns across all digital platforms. The ideal candidate should have strong knowledge of SEO, social media, paid ads, email marketing, and content strategies to increase brand awareness, generate leads, and drive business growth.

Key Responsibilities:

Develop and execute digital marketing strategies across multiple channels (SEO, SEM, social media, email, content, display advertising).

Plan and manage paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.

Perform keyword research, website audits, and optimize landing pages to improve search rankings and traffic.

Create engaging content for blogs, social media posts, and digital ads.

Monitor campaign performance, analyze metrics, and prepare reports with insights and recommendations.

Manage company’s online presence and reputation across all digital platforms.

Collaborate with the design, sales, and content teams for integrated marketing campaigns.

Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

Proven experience in digital marketing (minimum 1–5 years depending on role level).

Strong knowledge of SEO, SEM, Google Analytics, and PPC campaign management.

Hands-on experience with social media platforms, email marketing tools, and CRM.

Excellent communication, analytical, and project management skills.

Creative thinker with a results-oriented mindset.

Preferred Skills (Optional):

Experience with tools like Canva, Photoshop, or video editing software.

Knowledge of marketing automation platforms.

Job Type: Full-time

Pay: ₹18,000.00 - ₹22,000.00 per month

Work Location: In person