Digital Marketing Specialist

Company Description

ByClarityTech is your trusted partner at every step of your digital journey, whether you’re building a new product or MVP, enhancing software with advanced features, deploying AI agents, integrating systems, or scaling your digital presence through targeted campaigns and SEO. We specialize in providing innovative and tailored solutions to ensure your digital success.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Chennai. The specialist will be responsible for developing and implementing digital marketing strategies to drive online traffic to the company's website, managing social media campaigns, conducting market research, analyzing web analytics, and improving search engine rankings. Daily tasks may include creating and managing content, analyzing performance metrics, and collaborating with the design and product teams to optimize digital content.

Qualifications

• Experience and skills in Social Media Marketing and Google Ads (Performance marketing)
• Knowledge and proficiency in Web Analytics and Online Marketing strategies
• Strong in fundamental SEO
• Excellent Communication skills
• Ability to work collaboratively with content writer, designer and get things done
• Strong analytical and problem-solving skills
• Experience in the technology industry is an advantage
• B2B Software services marketing or agency background preferred
• Lead marketing and content strategy