Digital Marketing Specialist

Company Description

We are a results-driven digital marketing company that owns and manages 2–3 in-house products across different industries. Our mission is to build strong digital footprints for our brands and generate high-quality leads through innovative marketing strategies. We combine creativity with data-driven insights to deliver measurable results and sustainable growth. By leveraging SEO, paid media, content marketing, and social media, we continuously scale our products and reach new audiences.

Role Description

We are looking for a Digital Marketing Executive for a full-time, on-site role in India. In this role, you will be responsible for planning, developing, and executing marketing strategies to promote our products and generate qualified leads. Your day-to-day responsibilities will include managing social media platforms, creating engaging web and social content, optimizing for SEO, running email marketing campaigns, and performing outreach to build brand visibility. You will also be responsible for monitoring web analytics, preparing performance reports, and working closely with internal teams to ensure cohesive and effective campaigns.

Key Responsibilities

• Plan and execute SEO strategies to increase organic traffic and rankings
• Manage and create content for social media platforms to engage audiences
• Develop and execute email marketing campaigns for lead generation and customer nurturing
• Conduct outreach campaigns to build backlinks and strengthen brand authority
• Write and edit web content, blogs, and social posts aligned with product goals
• Monitor and analyze performance using web analytics tools (Google Analytics, Search Console, etc.)
• Collaborate with cross-functional teams to ensure cohesive branding and messaging

Qualifications

• Proven experience in Digital Marketing, SEO, and Email Marketing
• Strong knowledge of social media marketing and outreach strategies
• Excellent web content writing and social media post creation skills
• Proficiency in web analytics tools (Google Analytics, Search Console, SEMrush, etc.)
• Strong organizational, analytical, and project management abilities
• Excellent communication skills and ability to work in a team environment
• Bachelor’s degree in Marketing, Communications, or related field

Job Type: Full-time

Pay: ₹9,000.00 - ₹14,000.00 per month

Benefits:

• Paid time off
• Work from home

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Language:

• English (Preferred)