Digital Marketing Specialist

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Employment Type:

About Tallento.ai

leading AI-powered recruitment platform

creative and performance-driven Digital Marketing Specialists

Key Responsibilities

Campaign Management

• Plan, execute, and optimize

  paid campaigns

  across Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, and other digital platforms.
• Manage

  SEO and SEM strategies

  to improve search rankings and organic reach.
• Develop

  email marketing, retargeting, and remarketing campaigns

  to drive engagement and conversions.

Content & Social Media Marketing

• Create and manage

  engaging content

  for blogs, social media posts, reels, and ad creatives.
• Collaborate with design and content teams for

  creative ad copy and visuals

  aligned with brand guidelines.
• Schedule and track

  social media content

  to grow followers and engagement.

Analytics & Optimization

• Monitor

  key performance metrics

  like CPC, CTR, CPL, ROAS, and conversion rates.
• Use tools like

  Google Analytics, Google Tag Manager, and Hotjar

  for data-driven insights.
• Provide

  weekly and monthly performance reports

  with actionable recommendations.

Brand Awareness & Lead Generation

• Plan strategies to

  increase traffic and generate leads

  for both B2B and B2C campaigns.
• Implement growth strategies for

  organic and paid lead generation funnels

  .
• Optimize campaigns for

  cost efficiency and high-quality leads

  .

Collaboration & Strategy

• Work with

  business development and product teams

  to align marketing campaigns with business goals.
• Stay updated with the latest

  digital marketing trends, tools, and algorithms

  .

Skills & Qualifications

For Freshers

• Bachelor’s degree in

  Marketing, Business, Communications, or related fields

  .
• Strong understanding of

  social media platforms

  and online trends.
• Eagerness to

  learn paid advertising and analytics tools

  .
• Excellent

  creativity, written, and verbal communication skills

  .

For Experienced Professionals

• 1–5+ years of experience in

  digital marketing, SEO/SEM, or paid media management

  .
• Proficiency in tools like

  Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, or Mailchimp

  .
• Strong

  SEO/SEM knowledge

  and experience with

  Google Analytics, Search Console, and Tag Manager

  .
• Ability to manage budgets and deliver

  high ROI campaigns

  .

Key Competencies

• Creative and

  innovative thinker

  .
• Strong

  analytical and problem-solving skills

  .
• Data-driven decision-making ability.
• Excellent time management and multitasking skills.
• Ability to

  adapt quickly

  in a fast-paced, target-driven environment.

Compensation

• Freshers:

  ₹2.5 LPA – ₹3.5 LPA

• Experienced:

  ₹3.5 LPA – ₹7 LPA (Fixed + Performance Incentives)

Perks & Benefits

• Opportunity to

  build campaigns for a rapidly growing AI brand

  .
• Access to

  cutting-edge tools and training programs

  .
• Creative freedom with

  high-growth potential

  .
• Recognition and performance bonuses.

• Hybrid and remote work options

  for top performers.