Digital Marketing Specialist

Job description:

Job Title: Campaign Specialist

Industry: Education (Experiential Learning / Outdoor Education / EdTech)

Experience Required: Minimum 2 Years

Location: Mohali 8 AEmployment

Type: Full-time

Job Description:

We are seeking a knowledgeable and enthusiastic Camping Specialist with abackground in outdoor education and a strong understanding of Meta AdsGoogle Ads.

The ideal candidate will be responsible for designing, promoting,and executing educational camping programs that enhance student learningthrough real-world, nature-based experiences.

Key Responsibilities

Plan, organize, and manage outdoor educational camping programs alignedwith curriculum or institutional learning goals.

Recommend suitable camping gear, safety tools, and activity structures forstudents and educators.Manage and optimize Meta Ads Google Ads campaigns (Search, Display, andVideo) to promote programs and generate qualified leads.

Collaborate with academic teams to ensure programs complement classroomlearning.

Create relevant and engaging content (presentations, brochures, digital ads)around camping and experiential learning.

Track campaign performance and generate reportsto evaluate marketing ROI.

Stay informed about trendsin outdoor education, camping gear, and safetyregulations.

Coordinate with vendors, field staff, and logisticsteamsto ensure smoothcamp operationsCandidate

RequirementsMinimum of 2 years of experience in outdoor education, camping programs,or related roleHands-on experience with Meta Ads Google Ads; certification preferred.

Strong knowledge of camping equipment, survival skills, and safety standards.

Excellent verbal and written communication skills.

Strong analytical mindset and familiarity with basic performance metrics indigital marketing.

Passion for outdoor learning, student engagement, and holistic educationmethods.

Preferred QualificationsExperience working with schools, colleges, or EdTech platforms.

Google Ads/ Meta Ads Certification.Knowledge of child safety guidelines and outdoor risk management.

Benefits

Paid Sick Time Off

Earned LeavesMedical Insurance CoverageExposure to experiential learning environmentsOpportunity to work with a passionate and growing education team

How to ApplyInterested candidates may share their updated resume at:

Email: recruiter@lakheraglobalservices.comContact Number: 98882 55570

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Work Location: In person