Digital Marketing Specialist

Job Description

Role Description This is a full-time on-site role for a Digital Marketing Manager at SocialVocial in New Delhi. The Digital Marketing Manager will be responsible for overseeing social media marketing campaigns, generating leads, analyzing web analytics, and implementing digital marketing strategies to drive business growth. Qualifications Specialization in Meta Ads Lead Generation and Marketing skills Digital Marketing experience Experience with Meta Ads & Google Ads Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, data-based optimization, budget/billing management, and ad trafficking Troubleshoot, problem-solve, and find creative solutions to client-specific needs Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Create and deliver meaningful analytics and reporting to monitor and show progress Maintain knowledge of industry best practices and new technologies Qualifications Bachelor’s degree 1 – 3 years of hands-on digital marketing experience in paid media Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs Understanding of past and current digital marketing and technology trends Deep knowledge and passion for technology, digital marketing, and innovation Goal-oriented and self-motivated individual with excellent communication skills and focus Drive to deliver and exceed performance goals Proactive, collaborative, and results-driven work style Show more Show less