Digital Marketing Manager

Company Description

SocialVocial is a Full-Service Digital Agency based in New Delhi, specializing in a variety of digital marketing services including social media marketing, Google Ads, email marketing, influencer marketing, branding, website design, and more. We focus on translating our client's hustle into human-centric campaigns to create business value.

Role Description

This is a full-time on-site role for a Digital Marketing Manager at SocialVocial in New Delhi. The Digital Marketing Manager will be responsible for overseeing social media marketing campaigns, generating leads, analyzing web analytics, and implementing digital marketing strategies to drive business growth.

Qualifications

• Specialization in Meta Ads
• Lead Generation and Marketing skills
• Digital Marketing experience
• Experience with Meta Ads & Google Ads

Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platformsManage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, data-based optimization, budget/billing management, and ad traffickingTroubleshoot, problem-solve, and find creative solutions to client-specific needsIdentify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testingEnsure campaigns are meeting clearly defined conversion objectivesCreate and deliver meaningful analytics and reporting to monitor and show progressMaintain knowledge of industry best practices and new technologies

QualificationsBachelor’s degree1 – 3 years of hands-on digital marketing experience in paid mediaQuantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIsUnderstanding of past and current digital marketing and technology trendsDeep knowledge and passion for technology, digital marketing, and innovationGoal-oriented and self-motivated individual with excellent communication skills and focusDrive to deliver and exceed performance goalsProactive, collaborative, and results-driven work style