Digital Marketing Specialist

Digital Marketing Specialist

The ideal candidate will be comfortable managing paid campaigns, optimising organic performance, and leveraging data and automation to scale growth. You should have a keen eye for creatives, a deep understanding of analytics, and the ability to use AI tools to enhance efficiency, personalisation, and performance.

Key Responsibilities

• Plan, execute, and optimise

  performance marketing campaigns on Meta (Facebook/Instagram), Google, and LinkedIn Ads, etc

• Manage full-funnel ad campaigns — from strategy and setup to daily optimisation and reporting.
• Analyse performance data, identify trends, and continuously improve ROI and CPA.
• Coordinate with creative and content teams to produce high-performing ad creatives and landing pages.
• Implement and manage

  marketing automation

  workflows for lead nurturing and retention.
• Manage SEO activities, including keyword optimisation, technical checks, and landing page performance enhancements.
• Develop and implement SEO strategies (both on-page and off-page) to enhance organic visibility, improve ranking, and increase traffic.
• Monitor and manage

  website analytics

  ,

  conversion tracking,

  and campaign attribution.
• Conduct A/B tests on creatives, copies, and audiences to improve campaign performance.
• Stay updated with the latest trends in digital marketing, SEO, ad tech, and automation.

Requirements

• 1+ years of hands-on experience

  managing Meta, Google, and LinkedIn ad campaigns.
• Strong understanding of c

  ampaign setup, audience segmentation, and conversion optimisation.

• Proven expertise in

  SEO, performance marketing

  , and marketing automation.
• Experience with

  email marketing tools

  (e.g., MailerLite, Omnisend, HubSpot) and

  WhatsApp automation

  platforms (e.g., AI sensy, Wati, Manychat, etc ).
• Basic knowledge of

  website backend/CMS tools

  (WordPress, Webflow, Shopify, etc.).
• Proficient in

  Google Analytics, Tag Manager

  , Heat map and conversion tracking setups.
• Data-driven mindset with strong analytical skills and an eye for creative performance.
• Excellent communication, collaboration, and problem-solving abilities.

What We Offer

• Opportunity to work on diverse campaigns across platforms and industries.
• Creative freedom to test, learn, and grow.
• Collaborative, fast-paced environment where data meets design.
• Competitive salary and growth opportunities.